Business Interruption:

		End users cannot do their job
		IT operations are disrupted
		Customers cannot access data
		Suppliers cannot complete their service
		Higher phone volume
		Lost Orders
		Customer care call disconnected

Competitiveness

		Weapon used against you
		Lost Business
		Lost market share
		Higher expenses

Litigation

		Investor Filing
		Supplier misunderstanding
		Customer contract unmet

Reputation

		Customer perception
		Investor uncertainty
		Lender uncertainty
		Lender uncertainty
		Employee turnover

Llower cost solution that provides immediate value

Customer can gain application availability with limited budget. Utilise existing hardware Non shared disk configuration Deploy on windows server edition

Solution:

EMC Auto Start SE leverages EMC’s patented, synchronous, block-level mirroring for Windows 2000 and 2003 to maximize the availability and reliability of business-critical data and applications. AS SE enables a pair of production Windows 2000 or Windows 2003 servers to act as hot spares for each other in case of failure. If a local disk fails, AS SE transparently reconnects the running application from the first server to the synchronous copy of the data on the second server in the pair. If an application or server fails, AS SE automatically restarts the application on the second server to allow business users to reconnect and continue to work. In this way, AS SE ensures that the application and data are always available to keep your Windows-powered business operational.

Features:

		Bi-directional failover
		Either server (node) can take over the functions and identity of the failed server
		Servers do not sacrifice their own identity during the failover process
		Built-in fault toleranceIn the event of a disk failure, all I/O is automatically, immediately, and transparently redirected to the surviving disk on the second server
		Block-level mirroring and availability

		Centrally manages the entire environment from one management console across multiple CSBS-AA deployments for reduced administrative overhead
		Manages availability, locally or remotely, to reduce the cost of managing remote branch offices and sites
		Hardware independence
		Matching hardware or software configurations are not required • Supports TCP/IP protocols and industry-standard network cards for mirroring data between server pairs Maintenance without downtime
		Moves resources between clustered servers using an easy drag-and-drop interface
		Tracks availability statistics and keeps historical data on resource utilization

Benefits

AS SE is the only patented, block-level, synchronous mirroring solution for Windows 2000 and 2003. The key benefit of AS SE is its delivery of high availability applications and data with support for existing servers (does not require identical systems), applications, and on-board disk storage without requiring external shared storage devices. This keeps the cost and time required to deploy an availability solution to an absolute minimum .
If You are needing to benefit from the following, Auto Start SE that would benefit the solution

Type 1
EMC Legato NetWorker customers looking at bare metal restore for faster recovery.

Type 2
Windows customers looking for a less costly clustering solution than the advanced Windows solutions offered by Microsoft (MSCS) and discussed more under competition.

Type 3
Any Windows-based (2000, 2003 or Storage Server 2003) customer looking for centralized monitoring and control of availability from the branch/department to the data center (2-nodes-only).

Type 4
Existing CSBS 2000 customers looking to support Windows 2003 or to upgrade to the most current Auto Start SE product are also potential customers.